Ms. Safa Sharif A. Khaliq, the Chief Executive Officer of “Export Bahrain” together with Ms.Zainab Matrook from Marketing & Promotions section of “Export Bahrain” met Dr. Kingsley Bernard, Chairman & Chief Executive Officer of Sri Lanka Export Development Board (EDB) on 08th January 2024. This official meeting was initiated by H.E H.M.G.R.R.K.Wijeratne Mendis, The Ambassador of Sri Lanka in Bahrain.
Senior officials from the Sri Lankan Export Development Board, Sri Lanka Tea Board, and Sri Lankan private sector representatives from the export sectors of Ceylon Tea, Cinnamon, Coffee, Food & Beverages, Herbal and Ayurveda Products, Floriculture and Clay Products were also present at the meeting. The participants had a fruitful discussion to explore avenues and to promote trade and economic cooperation between Bahrain and Sri Lanka.
Ms. Safa Sharif emphasized how “Export Bahrain” supports micro and small scale companies in Bahrain through initiatives such as export credit insurances, export advisory, ecommerce and internationalization, export financing, international retail buyer initiative, shipping & logistics and market intelligence.
Ms.Safa Sharif engaged in one-on-one conversations with Sri Lankan participants, understanding the specific support each company desired. She explained the possibility of supporting the Sri Lankan companies through introduction to new distributors in Bahrain, facilitation of connections with suppliers in the Middle Eastern market, sharing information on new licenses and registration procedures, and collaboration with local trade promotional organizations to establish reliable trade relations for Sri Lankan companies, among other services.
“Export Bahrain” left a strong impression on the Sri Lankan participants, as they expressed their willingness and readiness to assist Sri Lankan companies in addressing their trade-related challenges in Bahrain.
The officials of private sector companies were from Finlays Colombo Limited, Link Natural (Pvt) Ltd, Trad Lanka Agriculture Enterprises (Pvt) Ltd, Ramya Hoticulture (Pvt) Ltd, Samson Rajarata Tiles (Pvt) Ltd, Akbar Brothers (Pvt) Ltd, CMS Holdings (Pvt) Ltd, Tea Tang (Pvt) Ltd, Regency Teas (Pvt) Ltd and DFC Roasters (Pvt) Ltd.
The Bahrain delegation requested the individual participating companies to contact them directly to establish stronger business connections and explore potential opportunities within the Bahrain market. They strongly recommended for Sri Lanka to participate at the Autumn
Fair in Bahrain which will enable access not only to Bahrain market but also to the total Middle East Region.