The Embassy of Sri Lanka in Beijing successfully hosted the Grand Opening Ceremony of the “Made in Sri Lanka -8 Products – 8 Themes Expo 2025” on 27 September 2025. The event was graced by a large number of VIP guests, high-level delegations, and leading Chinese trade representatives, creating a prestigious platform to position Sri Lanka’s premium products at the highest level. During the ceremony, Ceylon Tea was prominently showcased as the pride of Sri Lanka, with a special tea-tasting session offered to distinguished guests, allowing them to experience the finest blends of Ceylon Tea. This elevated exposure reaffirmed its reputation as a luxury lifestyle beverage in the Chinese market.
Positioning of Ceylon Tea:
The Opening Ceremony highlighted Ceylon Tea as a central feature, demonstrating its unique aroma, taste, and heritage to an elite audience. Beyond traditional presentation, Ceylon Tea was positioned as a product that can seamlessly integrate into Chinese consumer lifestyles, strengthening its image as both a premium beverage and a culturally relevant choice.
Product Innovation and New Introductions:
In line with the Embassy’s strategy to broaden Ceylon Tea’s presence, several innovative tea-infused products were introduced during the Opening Ceremony, including:
Ceylon Tea–infused Yogurt (developed with a Beijing-based yogurt manufacturer)
Ceylon Tea–infused Buns and Cakes (developed with a Beijing-based manufacturer)
Ceylon Tea–infused biscuits (developed with a Yunnan-based manufacturer)
These introductions showcased the diverse applications of Ceylon Tea in modern food and beverage categories, reinforcing its adaptability and future potential in China’s rapidly evolving consumer market.
Strategic Outcome:
By positioning Ceylon Tea as both a prestigious heritage brand and a modern, versatile ingredient, the Opening Ceremony provided significant mileage for Sri Lanka’s flagship export. The initiative strengthens consumer awareness, enhances brand visibility, and supports the long-term strategy of the Sri Lanka Tea Board to expand market penetration and elevate Ceylon Tea’s premium image in China.
Conclusion:
The Opening Ceremony of the 8 Products – 8 Themes Expo 2025 successfully positioned Ceylon Tea at the highest level among Chinese VIPs and trade delegates. Through curated tea-tasting experiences and innovative tea-infused products, the Embassy demonstrated both the premium quality and versatility of Ceylon Tea. This strategic initiative strengthened its brand image, market relevance, and consumer appeal in China, laying a solid foundation for further growth and recognition of Sri Lanka’s flagship export in the Chinese market.
