Participation of Ceylon Tea agents in China at the 07st China-Arab States Expo 2025 Promotion of Ceylon Tea – August 28–31, 2025 | Yinchuan City, Ningxia Province, China
The Tea Promotion Unit of the Sri Lanka Embassy (SLEMB-TPU), successfully organized and facilitated Sri Lanka’s participation at the 07st China-Arab States Expo trade exhibition held from 28th to 31st August, 2025 in Yinchuan City, Ningxia Province, China. This is one of the most prominent platforms in North West China, attracting thousands of exhibitors and buyers from across China and beyond.
As part of the promotional program for Ceylon Tea, SLEMB-TPU negotiated and secured a 45 sqm space at free of cost. The expenses for pavilion construction was borne by the Ceylon Tea Chinese agents. The fair enabled an impactful presentation of the Ceylon Tea brands by addressing the north Chinese consumer crowd. The pavilion prominently featured the “Ceylon Tea – Symbol of Quality” logo and was designed to reflect the heritage, premium quality, and health benefits of Ceylon Tea.
Following Sri Lankan tea exporting companies’ agents in China participated under the Ceylon Tea umbrella at the event, showcasing a wide range of black, green, and flavored teas. These included innovative products such as gift teas, and artisanal blends tailored to meet evolving Chinese consumer preferences.
- Ceylon Tips branding (Pvt) Ltd
- Lions Management (pvt) Ltd
- Hidden Hills Estate (Pvt) Ltd
- Imperial Tea Exports (Pvt) Ltd
- Sinolan Tea (Pvt) Ltd
This promotional presence created significant opportunities for brand positioning, direct consumer engagement, and B2B networking in Northwest China – a region with rising demand for natural, healthy imports. Visitors to the booth were educated on the unique taste profile and authenticity of Ceylon Tea through tastings and brochures in Mandarin, while prospective buyers were provided with trade information and supplier contacts.
