Ceylon Tea was prominently promoted at a Capital Airlines B2B tourism event held at JW Marriott Beijing in support of the Beijing–Colombo route.

Tour operators and business leaders experienced authentic Ceylon Tea through curated tastings highlighting Sri Lanka’s agro-climatic diversity. Tea sampling, paired with Sri Lankan biscuits, reinforced the premium positioning of Ceylon Tea. Promotional videos showcased Sri Lanka’s tea heritage, sustainability practices, and tourism appeal. The event received strong media coverage, enhancing the visibility of Ceylon Tea…

Ceylon Tea Promotion at the Launch of Capital Airlines Beijing–Colombo Route

Ceylon Tea took center stage at the launch of Capital Airlines’ Beijing–Colombo route held at the Embassy of Sri Lanka in Beijing on 08 January 2026. Guests were welcomed with authentic Ceylon Tea, reinforcing Sri Lanka’s premium tea heritage and national brand. The event linked tourism promotion with tea diplomacy, highlighting Ceylon Tea as an…

Ceylon Tea Promotion at the 6th Tea House Industry Conference 2025, Beijing-China. 28.12.2025

The Tea Promotion Unit of the Embassy of Sri Lanka in Beijing organized to promote Ceylon Tea at the 6th Tea House Industry Conference 2025, an annual NGO-organized event held in Beijing on 28 December 2025, which brought together tea house operators and key industry stakeholders from across China. This free-of-cost promotional opportunity, enabled the…

HALF A CENTURY OF BREWING EXCELLENCE – 50th Anniversary of the Sri Lanka Tea Board (1976 – 2026)

For 50 years, the Sri Lanka Tea Board has stood as the proud custodian of the world’s finest tea. The story of the Sri Lanka Tea Board is the story of Sri Lanka itself—resilient, fragrant, and world-class. For 50 years, we have worked behind the scenes to ensure that every sip of Ceylon Tea carries…

Ceylon Tea Promotional Arrangement 2025 Asia (Beijing) International Food Expo |12–14 December 2025 | Beijing, China

Ceylon Tea showcased Sri Lanka’s premium tea heritage at the 2025 Asia (Beijing) International Food Expo held from 12–14 December 2025 in Beijing, reaching a wide Chinese audience. The presence featured leading Sri Lankan tea brands Lions Tea, Ceylon Tips, and Hidden Hills Artisanal Tea, promoting both the national Ceylon Tea identity and distinctive private brands. The no-cost promotional…

Sri Lanka Tea Board Affirms Rapid Stabilization of Ceylon Tea Industry Post-Cyclone Ditwa

The Sri Lanka Tea Board today affirmed the industry’s exceptional resilience and swift return to operational stability following the severe disruptions caused by Cyclone Ditwa across the Central and Uva Provinces. While the storm inflicted considerable damage to infrastructure and tragically impacted our workforce, the collective response from growers, manufacturers, and exporters has ensured that…

Sri Lanka’s Participation at the 10th Asia-Pacific Tea Competition – August 2025 – China

The Sri Lanka Tea Board, in collaboration with the Tea Promotion Unit of the Embassy of Sri Lanka in Beijing (SLEMB-TPU), successfully represented Ceylon Tea at the 10th Asia-Pacific Tea Competition held in China this August 2025. Competing with over 5,000 tea samples from around the world, Sri Lanka proudly secured 48 awards: 3 Special Gold,…

Participation at the Second Beijing International Week of Intangible Cultural Heritage

The Tea Promotion Unit of the Embassy of Sri Lanka in Beijing (SLEMB-TPU) successfully organized Sri Lanka’s participation at the Second Beijing International Week of Intangible Cultural Heritage, held from 17th to 21st October 2025 in Beijing-China. Represented by Imperial Tea Exports (Pvt) Ltd and Sinolan Teas (Pvt) Ltd through their Chinese agents, the event…

Promotion of Ceylon Tea at the “Made in Sri Lanka – 8 Products – 8 Themes Expo 2025”

The Embassy of Sri Lanka in Beijing successfully hosted the Grand Opening Ceremony of the “Made in Sri Lanka – 8 Products – 8 Themes Expo 2025” on 27 September 2025, followed by a two-day exhibition held on 27 and 28 September 2025 at the Embassy premises. Among the eight product categories, Ceylon Tea took…

Participation of Xiamen International Tea Fair (Autumn Edition) 2025-China

“Xiamen International Tea Fair (Autumn Edition) 2025” trade exhibition was held from 16th – 20th October 2025 in Xiamen City, Fujian Province-China. Sri Lanka Tea Board together with the Tea Promotion Unit of the Embassy of Sri Lanka in Beijing organized the event with following Sri Lankan tea exporting companies under SLTB’s 50% trade fair…

Sri Lanka Tea Board Participation at Anuga 2025 Trade Exhibition in Germany

We are pleased to provide an update on the highly successful Anuga 2025, the world’s leading trade fair for the food and beverage industry, held in Cologne, Germany, from October 4th to October 8th, 2025. Anuga 2025 achieved record-breaking attendance, hosting over 8,000 exhibitors from 110 countries and attracting more than 145,000 trade visitors from…

Ceylon Tea Promotions in Chile

Chillan Tea consumers have always shown their love and loyalty for Ceylon Tea for decades. As a response to awareness building, the new Chillan tea buyers have also shown their keenness on buying pure Ceylon Tea packed in Sri Lanka in value added form to ensure its freshness in-addition to traditional bulk tea buying. In…