The 4th Global Geographical Indication (GI) Product Expo 2025 was successfully held in Beijing, China, from 19th to 21st September 2025. The Tea Promotion Unit of the Sri Lanka Embassy in Beijing (SLEMB-TPU) organized the Ceylon Tea Pavilion at the event, with the participation of the following Ceylon Tea agents in China
1. Lions Management (Pvt) Ltd
2. Sinolan Tea (Pvt) Ltd
3. Ceylon Tips Branding (Pvt) Ltd
4. Imperial Tea Export (Pvt) Ltd
Strategic Market Positioning and Opportunities for Ceylon Tea in China
Through strategic negotiations by SLEMB-TPU, both the exhibition space and pavilion construction were secured completely free of cost, thereby ensuring maximum visibility for Ceylon Tea with no additional financial burden to the Sri Lanka Tea Board or the participating companies. This arrangement provided a valuable platform to enhance brand visibility, strengthen market positioning, and reinforce the premium image of Ceylon Tea among Chinese consumers, distributors, and business stakeholders.
The Pavilion effectively showcased the unique qualities of Ceylon Tea, creating enhanced opportunities for Beijing-based Ceylon Tea agents to contribute towards long-term market capitalization in China – the world’s largest tea-consuming nation. The participation of Sri Lankan tea companies further enabled direct engagement with Chinese buyers and distributors, strengthening business linkages, expanding market penetration, and promoting the overall growth of Sri Lanka’s tea industry.
This initiative significantly contributed to the strategic positioning of Ceylon Tea in the Chinese market, strengthening its reputation as a high-quality product and creating further opportunities for Sri Lanka to expand its share in China’s growing premium tea segment.
Conclusion:
In conclusion, the successful participation of Ceylon Tea at the 4th Global Geographical Indication Product Expo 2025 has reinforced the premium positioning of Ceylon Tea in the Chinese market while securing cost-effective exposure through the free pavilion arrangement. This initiative not only strengthened the visibility of Sri Lanka’s premium tea but also created new opportunities for long-term partnerships, market expansion, and enhanced competitiveness of Ceylon Tea in China’s rapidly growing premium tea sector.
