(19–21 September 2025 | Changsha City, Hunan Province, China)
The Tea Promotion Unit of the Sri Lanka Embassy in Beijing (SLEMB-TPU) successfully facilitated the participation of Chinese agents representing leading Ceylon Tea exporters at the 10th China International Food & Catering Expo 2025. Participating companies included:
1. Akbar Brothers (Pvt) Ltd
2. Venture Teas (Pvt) Ltd
3. Imperial Tea Export (Pvt) Ltd
4. Merctea International (Pvt) Ltd
5. Sinolan Teas (Pvt) Ltd
A total exhibition space of 72 square meters, including pavilion construction, was fully negotiated free of cost by SLEMB-TPU. This arrangement not only reduced participation expenses but also provided maximum visibility for Ceylon Tea, enabling an impactful brand presentation in a largest provincial market in China.
Brief – Hunan Province
Hunan Province, located in south-central China, is a rapidly growing consumer market with a strong demand for premium imported beverages. This event marked the very first Ceylon Tea promotional campaign in Hunan, creating an important entry point into a previously untapped region. The expo attracted a wide spectrum of buyers, distributors, and trade visitors, allowing Ceylon Tea to establish direct business contacts, showcase product quality, and strengthen brand recognition in the local market.
Through interactive product displays, tastings, and brand engagement activities, the participating companies achieved substantial promotional mileage, including increased inquiries from local importers, enhanced awareness of Ceylon Tea among industry stakeholders, and strategic positioning as a premium tea brand. This initiative significantly contributed to long-term marketing efforts in central China and reinforced Sri Lanka’s commitment to expanding Ceylon Tea’s presence in emerging Chinese markets.
Conclusion:
Participation in the Changsha Expo represents a milestone in the promotional strategy for Ceylon Tea, combining high visibility, cost-effective engagement, and first-hand market exposure. The successful event strengthened trade relations, opened new distribution channels, and enhanced brand credibility in Hunan Province, laying the foundation for sustained market growth in central China.
