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Regulating the activities of the tea
industry in Sri Lanka.
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Marketing and Promotion of 'Ceylon
Tea' in Sri Lanka and abroad. Promotion includes Brand
Promotion, Generic Promotion and Uni-national Promotion.
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Market research on tea and provide market
intelligence to the tea industry.
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Advise the Minister on policies relating
to the tea industry.
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Prepare manuals containing information
relating to the various schemes provided for under the
SLTB Act.
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Enter into agreements for cooperation with
other institutions, whether in Sri Lanka or abroad, having
objects wholly or partly similar to those of the Board,
for the furtherance of their common objects.
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Promote investment in the tea industry.
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Collect and disseminate data on the tea
industry.
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Monitoring and evaluating the
effectiveness of program activities of other Tea Related
Institutions and TASL.
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Assist technical and economical research,
related to tea industry.
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Maintain quality standards of tea.
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Publications.
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Administration and Financial Management
and Maintenance of infrastructure facilities of SLTB.
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Protect and safeguard intellectual
property rights of geographical indications, Pure Ceylon
Tea and the Lion Logo
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Promote good manufacturing practices
through awarding certificates to tea industry
stakeholders.
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Provide laboratory and technical services
to the Tea Trade.
Tea promotion Division is the promotional arm of the
Sri Lanka Tea Board and is responsible for promotion
of Ceylon tea locally and abroad. The promotional actvities
undertaken by SLTB can be broadly categorized into three
areas.
i. Generic promotion of tea
ii. Uni-natinal promotion of Ceylon tea
iii. Promotion of Ceylon tea brands
The services offered by the Tea Promotion Division
includes the following.
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Provides up to date tea market information
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Issue of bi-monthly newsletter
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Act as a clearing house for trade inquiries
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Provides promotional material, brochures & posters
etc on Ceylon tea
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Assists local exporters to participate at selected
international Food & Beverage fairs
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Assists local exporters to promote their tea brands
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Assists local exporters to meet with foreign buyers
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Help to resolve trade disputes between the exporters
& importers of tea
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Maintain a sales outlet for sale of high quality Ceylon
tea
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Advise the exporters on marketing of tea abroad
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Collection of Statistics of Production and
Export of Tea.
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Registration of tea manufacturers and the
tea factories operated by them
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Licensing of Dealers in green tea leaf.
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Licensing of purchasing, processing and
sale of refuse tea
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Registration of tea exporters.
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Implementation of reasonable price
formula.
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Enforcement of minimum quality standard at
all disposal points.
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Registration of tea warehouses
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Extension and adversary services to bought
leaf tea factories.
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Interest subsidy scheme for providing of
working capital loans to private tea factories.
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Many more as and when assign by the
secretariat.
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Special Investigations.
