Ceylon Tea is sponsoring 5th Tourism Leaders' Summit 2018 on 4th & 5th Oct at BMICH
Ceylon Tea – The Official Co-Clothing Partner of Asian Netball Champions 2018
Sri Lanka Netball, the most popular women sport, has a proud history from the time it was inaugurated in 1921. Sri Lanka is the one of pioneer countries that took part at the very first world championship in 1963 and at the very first Asian Championship in 1985. Since then Sri Lanka has won the Asian Championship four times and the junior Asian Championship thrice.
Under the guidance of Mr. Navin Dissanayake, the Hon. Minister of Plantation Industries, the Sri Lanka Tea Board has sponsored to the Sri Lanka Netball Team as a co-clothing partner on behalf of Asia Netball Championship 2018. It is a great pleasure for Ceylon Tea to be a part of our Asian Netball Champions. We are also delighted that Sri Lanka netball team won the Asian championship in Singapore recently and boosted the visibility of the nation brand “Ceylon Tea”.
A press conference was held on 20th September 2018 at the Sri Lanka Tea Board chaired by the Hon. Navin Dissanayake, the minister of Plantation Industries to appreciate and congratulate to Asian Netball Champions. During the press conference he has officially declared that the Ceylon Tea is offering the sponsorship for the Sri Lanka Netball team on behalf of World Netball Championship 2019 going to be held in Liverpool, UK.
CEYLON TEA - PREMIUM SPONSOR TO 26th NCE EXPORT AWARDS
MEDIA CONFERENCE at Shangri-la - National Chamber of Exporters of Sri Lankan (NCE) conducts the Annual Export Award Ceremony to recognize and reward exporters who have achieved excellence in their respective products and services sectors.
Chinese Tea Lovers Falling Love with Ceylon Tea at SIAL, China 2018
The 19th edition of SIAL China exhibition was held from 16th to 18thMay 2018 at Shanghai New International Expo Centre in Shanghai, China. SIAL China exhibition is a leading Asian meeting point for the food and beverage industry. Major market players from retail, catering, hotel, restaurants, food services, import / export and manufacturers across the globe participate at this exhibition on regular basis.
A special Sri Lanka Country pavilion for ''Ceylon Tea'' was also organized by the Sri Lanka Tea Board at this exhibition. This pavilion included eight booth holders namely, the Sri Lanka Tea Board as the main focal point and seven private sector Ceylon Tea companies, namely; Nature Ceylon Trading (Pvt) Ltd., Green House Tea Exports Ceylon (Pvt) Ltd., Maltras International (Pvt)Ltd., Basilur Tea Exports (Pvt)Ltd., Regency Teas (Pvt) Ltd., Enrich Tea & Food Exports (Pvt) Ltd., Euro Asia Corporation (Pvt) Ltd.
This special pavilion for “Ceylon Tea” was ceremonially declared opened by
Hon. Navin Dissanayake, Minister of Planation Industries with Mr. Lakshitha Rathnayake, Consul General of Sri Lanka in Shanghai China. The VIP's had brief discussions with Sri Lankan Tea Exporters as well as their potential Ceylon tea buyers who attended the expo. This was a great platform for Chinese tea lovers to explore Ceylon Tea from its direct exporters.
The 2nd China International Tea Expo was held in China
The 2nd China International Tea Expo was held from 18th to 22nd May 2018 at Hangzhou International Expo Centre in Hangzhou, China. Sri Lanka Tea Board has organized a national pavilion along with five tea exporter companies namely;
Imperial Teas (Pvt) Ltd,
Lions Management (Pvt) Ltd,
Kalubowitiyana Tea Factory Ltd,
Millennium Teas (Pvt) Ltd,
Expoteas Ceylon (Pvt) Ltd,
The Ceylon Tea National Pavilion was officially inaugurated by Hon. Navin Dissanayake, the Minister of Plantation Industries with other distinguished ministers and guests from other countries.
Tea Board steps up protection for Pure Ceylon Tea quality
By Charumini de Silva ( http://www.ft.lk )
Sri Lanka Tea Board (SLTB) confirmed yesterday that it will introduce a new foolproof method to ensure the quality of Ceylon Tea for the world market which includes a baseline and a validation of the test to detect sugar adulteration in made tea from next month. “The tea industry will get a transparent and a scientifically accepted method to detect sugar adulteration in made tea, particularly in black tea from mid-June, which will enable the country to put an end to this menace and bring the culprits to book,” SLTB Chairman Lucille Wijewardena told the Daily FT. According to him, the TRI has completed a comprehensive study during the past year, with over 300 samples of different grades of teas from different regions (high and low grown) to establish a baseline to detect sugar adulteration in made tea. He affirmed that there will be no space for malpractices as the samples will be tested twice by the TRI and SLTB to ensure transparency of the methodology, where the results of the sample tests can be obtained within a day. Noting that queries on adulteration of made tea with sugar was one of the serious problems emerging frequently in the tea industry, he said it was paramount importance to develop this foolproof methodology to detect the sugar adulteration in tea. Wijewardena also pointed out that, as sugar is a component that naturally exists in tea brew, detection of sugar adulteration in teas in process (wet dhools) was a challenging task for the authorities for years, and thereby developing the baseline information on inherent sugar content in different types of Sri Lankan teas was a compulsory pre-requisite. “Once this foolproof method is introduced by using a considerable number of samples with respect to different grades and regions, the baseline figure for sugar levels in tea could be established. It will be an important tool for the detection of sugar adulteration with high accuracy,” he added. In March, out of the 740 tea factories in the country, SLTB alleged 53 to have added sugar into the teas to increase its appearance and colour. The detections were carried out to look for the sugar in tea by obtaining samples of teas before and after rolling as it has been found out that the sugar is added at the point of rolling the tea leaves. Upon investigation, it was discovered that the teas were adulterated with glucose, sucrose and fructose, and the factories were found to be mainly from Ratnapura, Galle and Matara. “Although the authorities rushed in to put an end to this menace in good faith, as there was no baseline and a validated method, there was a challenge to prove it,” he noted. Despite the political influence the factory owners have, which has been accepted even by the subject Minister Navin Dissanayake in open forums, the SLTB Chairman assured that there will be no scope for the culprits to tarnish the image of Ceylon Tea, as they will be brought to book. “Well, I wouldn’t deny the fact that there is political influence to certain factory owners, but that doesn’t stop us from implementing the rule of law in this country, especially in hampering the tea industry and its goodwill in the world market. Now that we have the methodology, no one can challenge it,” Wijewardena stressed.
The Sri Lanka High Commission London facilitated the participation of Sri Lanka Tea Board and four (04) Sri Lankan companies at the 'Natural & Organic Products Europe' trade show held from 22nd- 23rd April 2018 at ExCel, London. Euro-Scan Exports Private Ltd, Hidellana Tea Factory Private Ltd, Vivo Tea Company Ceylon Private Ltd and Lions Management Private Ltd took part in the trade show.
Sri Lanka was represented at SIAL Canada 2018
Sri Lanka was represented at SIAL Canada 2018, by the Sri Lanka Tea Board (SLTB) together with Mlesna Tea, Imperial Tea Exporters Pvt. Ltd, Tea Talk Pure Ceylon Tea and Regency Tea. Hero Nature Products Pvt. Ltd also participated at this exhibition under the Market Access and Capacity Building Programme facilitated by TFO, Canada.
Value added Ceylon Tea was displayed by Mlesna Tea and Imperial Tea Exporters Pvt. Ltd at this exhibition. Tea Talk Pure Ceylon Tea and Regency Tea, in addition to value added Ceylon Tea, also showcased essential oils and virgin coconut oil. Hero Nature Products Pvt. Ltd displayed coconut products; virgin coconut oil, and coconut milk powder.
This year’s SIAL Canada featured more than 1,000 national and international exhibitors and was attended by national and international exhibitors from 50 countries as well as over 18,500 professional buyers/visitors from Canada, the United States and other countries.
Argentina, Austria, Brazil, China, Ecuador, Egypt, France, Germany, Greece, India, Italy, Jordan, Mexico, Morocco, Netherlands, Portugal, South Korea, Spain, Thailand, Turkey and UAE, were among the countries that participated at this trade event.
Consul (Commercial) of the Sri Lanka Consulate General in Toronto participated at the two day Market Orientation Programme, which consisted of a Market Familiarization Tour, prior to the exhibition, in order to explore the Canadian retail markets and consumer trends, and also at the information session on the Canadian market, organized by the TFO Canada.
The B2B meetings organized during the SIAL Canada exhibition ensured exhibitors to establish useful trade contacts and some of the exhibitors have already received orders for their products from the new business links made.
Positive feedback was given by the exhibitors about the Market Orientation Programme and the B2B meetings arranged, and the coordination by all relevant government agencies.
Sri Lanka Tea Board Launches Global Promotion of Ceylon Tea
Dentsu Grant receives mandate for consultancy services for media planning, scheduling and buying the Rs. 4.5 billion campaign, the single largest initiative to market the Ceylon Tea brand globally
The Sri Lanka Tea Board on Wednesday (21) awarded a Rs. 219 million media contract to Dentsu Grant to commence a global marketing campaign for Ceylon Tea. The campaign aims to re-establish the premium position of Ceylon Tea in 12 priority markets and reinforce its association with the Lion Logo, the symbol of premium quality.
The agreement was signed at that the Sri Lanka Tea Board in the presence of the Hon. Minister of Plantation Industries, Navin Dissanayake. Signing on behalf of the Sri Lanka Tea Board was Mr. J. A. Ranjith, Secretary of the Ministry of Plantation Industries, while Finance Director, Mr. Romesh Fernando and Vice President, Ms.Laila Gunesekere of DentsuGrant (Pvt) Ltd signed for the agency.
Ceylon Tea has been cherished by tea connoisseurs all over the world for over 150 years. But rapidly evolving global consumer preferences and aggressive marketing by the beverage industry has curtailed the growth of Ceylon Tea’s market share.
“Ceylon Tea continues to attract a premium in the global market and is in the top five exports for Sri Lanka,” Navin Dissanayake, the Minister of Plantation Industries, said. “To sustain and grow Ceylon Tea’s market share, we need to be more aggressive in our approach to attracting new consumer segments and stand out in the beverage market. The campaign will also connect the Ceylon Tea brand with Sri Lanka as the country of origin and support the nation branding initiative of the government.”
In an environment where competition from other tea-growing countries and alternate beverage options are competing for a share of the business, the campaign will contribute towards re-igniting interest in the Ceylon Tea brand and strengthening its premium position in the global market.
“The challenge before the media agency Dentsu Grant is to plan and implement a very well-thought-out strategic media campaign that will reach the diverse but carefully targeted audiences within the 12 countries,” Rohan Pethiyagoda, the outgoing Tea Board chairman added.
Dentsu Grant brings over 60 years of experience in working with local and international brands and has helped launch many brands that are household names today. The group also bring the strength of its leading global network, with access to the best in class resources from 355 offices in 143 countries with 58,000 co-workers.
Dentsu Grant Chairperson, Neela Marikkar said, "Today we live in a digital world and reaching consumers in an innovative and engaging manner has become an art. The advent of the millennial generation has also meant that many are not aware of the premium and artisanal quality of pure Ceylon Tea, and the health benefits of drinking black teas.”
“With our strong digital and media capabilities, bespoke data mining tools and in-depth consumer understanding built over the last 60 years, we are confident in rebuilding the Ceylon Tea brand. To top it all off, the opportunity to work with an important brand with historic roots such as Ceylon Tea is a significant milestone and a celebration of the agency’s 60th anniversary on 1st April,” she concluded.