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Nalinda

Nalinda

Seminar on Rush Crop Management during Festive Season - 2018, Matara & Galle Regional Office

 

 

Seminar on Rush Crop Management during Festive Season - 2018, Matara & Galle Regional Office Sri Lanka Tea Board,2018.04.02,Sanaya Mansion Hotel.Matara

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Seminar on Rush Crop Management -2018 during Festive Season, Gampola Regional Office

 

 

Seminar on Rush Crop Management -2018 during Festive Season, Gampola Regional Office Sri Lanka Tea Board,2018.04.03, Oakray Hotel - Kandy.

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Seminar on Quality Tea Manufacturing, Bandarawela Regional Office Sri Lanka Tea Board

 

 

Seminar on Quality Tea Manufacturing, Bandarawela Regional Office Sri Lanka Tea Board,2018.04.06,Malindee Hotel.Bindinuwewa - UWA TEA BEST TEA IN THE WORLD

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Seminar for Minimize Post Harvest Losses in the New Year Season - 2018 Ratnapura Regional Office - Ratnapura - 2018.03.26

 

 

Seminar for Minimize Post Harvest Losses in the New Year Season - 2018 Ratnapura Regional Office - Ratnapura - 2018.03.26

 

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Seminar for Minimize Post Harvest Losses in the New Year Season - 2018 Baduraliya Regional Office -TFC Reception Hall - Matugama -2018.03.28

 

 

Seminar for Minimize Post Harvest Losses in the New Year Season - 2018
Baduraliya Regional Office -TFC Reception Hall - Matugama -2018.03.28

 

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Sri Lanka Tea Board Launches Global Promotion of Ceylon Tea

 

 

 

Sri Lanka Tea Board Launches Global Promotion of Ceylon Tea

Dentsu Grant receives mandate for consultancy services for media planning, scheduling and buying the Rs. 4.5 billion campaign, the single largest initiative to market the Ceylon Tea brand globally

The Sri Lanka Tea Board on Wednesday (21) awarded a Rs. 219 million media contract to Dentsu Grant to commence a global marketing campaign for Ceylon Tea. The campaign aims to re-establish the premium position of Ceylon Tea in 12 priority markets and reinforce its association with the Lion Logo, the symbol of premium quality.

The agreement was signed at that the Sri Lanka Tea Board in the presence of the Hon. Minister of Plantation Industries, Navin Dissanayake. Signing on behalf of the Sri Lanka Tea Board was Mr. J. A. Ranjith, Secretary of the Ministry of Plantation Industries, while Finance Director, Mr. Romesh Fernando and Vice President, Ms.Laila Gunesekere of DentsuGrant (Pvt) Ltd signed for the agency.

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Ceylon Tea has been cherished by tea connoisseurs all over the world for over 150 years. But rapidly evolving global consumer preferences and aggressive marketing by the beverage industry has curtailed the growth of Ceylon Tea’s market share.

“Ceylon Tea continues to attract a premium in the global market and is in the top five exports for Sri Lanka,” Navin Dissanayake, the Minister of Plantation Industries, said. “To sustain and grow Ceylon Tea’s market share, we need to be more aggressive in our approach to attracting new consumer segments and stand out in the beverage market. The campaign will also connect the Ceylon Tea brand with Sri Lanka as the country of origin and support the nation branding initiative of the government.”

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In an environment where competition from other tea-growing countries and alternate beverage options are competing for a share of the business, the campaign will contribute towards re-igniting interest in the Ceylon Tea brand and strengthening its premium position in the global market.

“The challenge before the media agency Dentsu Grant is to plan and implement a very well-thought-out strategic media campaign that will reach the diverse but carefully targeted audiences within the 12 countries,” Rohan Pethiyagoda, the outgoing Tea Board chairman added.

Dentsu Grant brings over 60 years of experience in working with local and international brands and has helped launch many brands that are household names today. The group also bring the strength of its leading global network, with access to the best in class resources from 355 offices in 143 countries with 58,000 co-workers.

Dentsu Grant Chairperson, Neela Marikkar said, "Today we live in a digital world and reaching consumers in an innovative and engaging manner has become an art. The advent of the millennial generation has also meant that many are not aware of the premium and artisanal quality of pure Ceylon Tea, and the health benefits of drinking black teas.”

“With our strong digital and media capabilities, bespoke data mining tools and in-depth consumer understanding built over the last 60 years, we are confident in rebuilding the Ceylon Tea brand. To top it all off, the opportunity to work with an important brand with historic roots such as Ceylon Tea is a significant milestone and a celebration of the agency’s 60th anniversary on 1st April,” she concluded.

Visit of National Tea Award Winners to Singapore

 

 

 

Visit National Tea Award Winners to Singapore

Sri Lanka Tea Board has organized a visit to Singapore for the Award Winners of National Tea Awards Ceremony 2017 which was held in December 2017 as part of the celebrations of 150th Anniversary of the Sri Lanka Tea Industry. The purpose of the tour was to honour the contributors who make the tea industry great: the tea pluckers, smallholders, factory officers etc.  

The delegation was led by Mr. Pethiyagoda, Chairman, Sri Lanka Tea Board from 7th to 10th March 2018 and accompanied by Mr. Roshan Rajadurai, Chairman, Planter’s Association. Mr.M.D.Samarasingha - Assistant Director (Tea Tasting) and Ms.P.U.Manamperige - Statistical Officer of Sri Lanka Tea Board also joined the tour as coordinators.

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National Tea Award Winners who have been felicitated are:

Mr.A.M.D.D.Abhayasinghe Best Tea Smallholder National (Tea Land ¼ - 1 acres)
Mr.M.G.Chandrathilaka Best Tea Smallholder National (Tea Land 1- 5 acres)
Mr.H.P.N.Somarathna Best Tea Smallholder National (Tea Land 5- 10 acres)
Mr.J.P.A.Amaratunga Best Tea Smallholder Society (Halgolla Ekamuthu Tea Small Holder Society)
Ms.M.Sivagami Best Tea Plucker (Plantation National)

 

 

 

Winners of Randiya Seya - 2017 Photograpy Competition

 

 

 

Winners of Randiya Seya - 2017 Photograpy Competition

Tea Manufacturing Culture
01st Place Mr.Jayanath Kumara Illagakoon 1st place-01 TMC01
02nd Place Ms.Ayesha Bulathgama 2nd place 01-01 TMC02
03rd - Place Mr.E.G.Sagara Nuwan Gunawardena 3rd place01-01 TMC03
Merit Awards Winners
 

Mr.H.M.Naveen Damsara Perera

Mr.Gagan Karunachandra

Mr.Nuwan Prasanna Liyanage

Ms.Ayesha Bulathgama

Ms.Ayesha Bulathgama

Mr.Ravi Chithral Wickrama

Mr.Kariyawasam Gamhewage Keerthirathna

Mr.S.M.Pasan Iranga Senevirathna

Mr.K.T.Sampath Peiris

Mr.K.T.Sampath Peiris

 

 
Tea Drinking Culture
01st Place Mr.Nishantha  Mallawaarachchi
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 02nd Place  Mr.Ravindra Ranasinghe  2nd place-011  TDC02
 03rd - Place  Mr.Ravi Sathyajith  3rd place-011  TDC03
Merit Awards Winners
 

M/s .SOLITAIRE SOLUTIONS (PVT) LTD

Ms.Anudi Nisalya Weerasinghe

Mr.Don Chaminda Udaya Kumara Samarathunga

Mr.Pandula Bandara

Mr.Pandula Bandara

Ms.Amanda Samani Jayawardana

Mr.Athula Ranaraja

Mr.Ravi Chithral Wickrama

Mr.Jayanath Kumara Illangakoon

Mr.S.M.Pasan Iranga Senevirathna

Monthly Tea Summary

 

 

 

 

Monthly Tea Summary

 

Monthly Tea Summary includes monthly tea production, Sales quantities at Public Auction, Average sale prices at Public auction,Monthly black tea exports and monthly total fob prices.

 

* Monthly Tea Summary - July 2017

 

150 Years of Ceylon Tea

 

 

 

 

"150 Years of Ceylon Tea "

Sri Lanka Tea Board participation at the Grand Charity Auction

 

As part of the celebration of 150th Anniversary of Sri Lanka Tea Industry, the Grand Charity Auction was held on the 20th July 2017 at the Bandaranaike memorial International Conference Hall, in the presence of Hon. Navin Dissanayake, Minister of Plantation Industries. The special charity auction was conducted by the Colombo Tea Traders’ Association. The five lots of beautiful collection of sterling Silver tea memorabilia were auctioned and the Sri Lanka Tea Board was presented with a model of tea tasting set.

All funds collected from the auction will be directed towards charities associated with the tea estate workers and their children, focusing on the improvement on their quality of life and provision of health benefits.

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